Part II: Why Does Logo Design Costs Vary So Much?

I know many people don’t want to spend money on logo design and find it expensive. They may go to cheap websites to find a logo under 100 bucks. Though I’m not frowning on these services, it’s like using cheap materials on a building project. Many times the designers use images from stock websites, and […]
The difference between your company’s logo and branding, and why you need both!

In my line of work, I often see clients brief me on aspects of their logo design with terms that appeal to themselves, such as beautiful and cool, instead of words that represent the mission of their company. Clients will ask me to design something that looks “cool,” but that means nothing about their business; […]