Architecture Brand Identity & Web Design

For 73 Design & Joinery, I developed an architectural brand identity that reflects precision, craftsmanship, and contemporary design. The identity centres on a bespoke geometric monogram merging the 7 and 3, subtly referencing the form of a handcrafted kitchen handle — a signature element of the brand’s custom brass work. Built on architectural grid principles and paired with a warm, material-led palette, the branding positions the studio as design-led and detail-driven. 

Alongside the visual identity, the website was strategically structured with SEO in mind. Since launching in March 2025, organic search has become the studio’s top traffic source, delivering 140+ organic sessions, 100,000+ search impressions, and rankings for high-value niche terms such as custom home bar. The result is a brand and website that not only look refined, but actively attract the right projects — with the studio now booked out through next year and receiving new enquiries weekly.