Branding & Retail Packaging Design
Bringing a category-defining pool robot to life through brand and packaging.
For Pozie, I collaborated closely with their marketing team to build the brand from the ground up — developing the logo, colour palette, typography system, and overall visual identity for their retail packaging design. Inspired by Poseidon, the branding was intentionally masculine, minimal, and grounded in themes of strength and water mastery.
With the foundations in place, I designed the full retail packaging for their hero pool robot, ensuring strong shelf presence, clear product storytelling, and high-value appeal. The packaging system used modern layouts, bold feature callouts, and premium imagery to communicate innovation and performance at a glance.
The result was confident, retail-ready packaging design that stood out against competitors on Bunnings shelves and supported a successful national launch.
