Why word of mouth marketing isn’t enough anymore
Word of mouth marketing has been around for centuries and is still considered one of the most powerful forms of marketing. In fact, a study by Nielsen found that 92% of consumers trust recommendations from family and friends over all other forms of advertising. People tend to trust the opinions of those they know and respect; hence, why word of mouth tradie marketing has worked.
However, the rise of the internet and social media has changed the game. With the world becoming more digital, businesses need to have a strong online presence to reach a wider audience. This is especially important during the COVID-19 pandemic, where many businesses have struggled to stay afloat due to restrictions and a decrease in demand.
Taking your business online is no longer an option but a necessity. It allows you to showcase your products and services to a larger audience and increase your chances of getting more work. The good news is that going online is easier than ever before, and it doesn’t have to cost a fortune.
Steps to take to transition from word of mouth marketing to online marketing
One of the first steps to take your business online is to register for a Google Business Account. This is a free tool that allows you to manage your online presence across Google, including search and maps. By registering for a Google Business Account, potential customers can easily find your business online and learn more about your services.
Another important step is to gather recommendations from former clients and collect photos showcasing your best work. Testimonials and reviews from satisfied customers can go a long way in building trust with potential customers. Sharing photos of your best work can also help showcase your skills and give potential customers an idea of what to expect.
Refreshing your brand is also important when taking your business online. Your brand is more than just your logo or color scheme; it’s the personality and identity of your business. Updating your brand can make it more relevant and appealing to your target audience, and it can help you stand out from the competition.
Having a website is important in today’s world. It’s a platform where potential customers can learn more about your business and services. Think of it as your digital business card. Your website should be easy to navigate, visually appealing, and informative. It should also be optimised for search engines (SEO) so that potential customers can easily find you online.
Social media is another powerful tool that can help you connect with potential customers and promote your business. Platforms like Facebook, LinkedIn, and Instagram allow you to share updates, blog articles, photos, and videos with your audience. It’s also a great way to engage with customers and respond to their questions and feedback.
Remember these five simple steps to get your business started online:
- Register for a Google Business Account: This will help potential customers find your business online.
- Get recommendations from former clients and collect photos showcasing your best work: This will help build trust with new customers and showcase your skills.
- Refresh your brand (make it personal): Updating your brand will make it more relevant and appealing to your target audience.
- Build a website: Having a website is important in today’s world. It’s a platform where potential customers can learn more about your business and services.
- Start a social media presence: Social media is a powerful tool that can help you connect with potential customers and promote your business.
Though word of mouth tradie marketing is still an important marketing tool, it’s not enough to sustain your business in the long term. Taking your business online can help you reach a wider audience and increase your chances of getting more work. By following these five simple steps, you can get your business started online at an affordable price. Don’t wait until it’s too late, take action now, and stay ahead of the game.