How to get your business noticed online with a Google Business Profile.
As a business owner, your goal is to get your business noticed online and build your presence to set yourself up for success. With so many people searching online to find products and services, it’s essential to make sure that you can be easily found in search engines and Google.
One of the best ways to do this is by setting up a GOOGLE BUSINESS PROFILE. In this blog post, we’ll discuss why you need a Google Business Profile and how to set it up for success to get your business noticed online.
IF THE INTERNET REPRESENTS THE WORLD, GOOGLE WOULD BE THE MAP PEOPLE USE TO NAVIGATE IT.
Without a Google account, your business would not be on the map and, therefore, be invisible.
What is a Google Business Profile?
Google Business Profile is a free tool that allows business owners to manage their online presence and get noticed online across Google, including Search and Maps. With a Google Business Profile, you can create a listing for your business that includes your name, address, phone number, and hours of operation. You can also add photos, respond to reviews, and even post updates about your business.
How does a Google Business Profile help get your business noticed online?
Google Business Profile is designed to enhance your local SEO and make it easier for potential customers to find you online. By optimising your Google My Business listing with accurate and up-to-date information, including your business hours, address, and contact details, you can improve your online visibility and increase your chances of getting found by local customers.
Here are some tips on setting up your profile to help your business get noticed online using your Google Business Profile:
CLAIM YOUR BUSINESS
The first step in getting found online is to claim your business on the platform. If you haven’t already, go to the Google Business Profile website and sign in with your Google account with the email address you use for your business. Once you’ve claimed your business, you can start optimizing your profile. REGISTER YOUR BUSINESS and follow the prompts in in the link.
COMPLETE YOUR PROFILE to help you get noticed online
Make sure to fill out all the information on your profile. Follow the checklist below to make sure your profile is complete. Let’s walk through the steps together!
1. Add your business name and choose your business category.
Choose a category that accurately describes your business. This will help Google understand what service your offer your clients and shows your listing to potential customers who are searching for your services.
2. Choose your top three services that your business specialises in. More doesn’t mean better.
3. Choose to show your address (physical address) OR an area you service. This helps you get noticed online in the local area you serve.
4. Add photos of past projects, you and your team, location, store, etc. By showcasing your portfolio of work, you can peak the interest of your potential customers highlighting your expertise.
5. Fill out the business description highlighting your specialities and how you help and transform the lives of your clients.
6. Add your website to help drive traffic so customers can see your professionalism and expertise.
7. Add your business hours so customers know when you are available. Nothing wrong with having a little bit of a Friday afternoon to unwind for yourself!
8. Add messaging and a booking button for potential clients to book in for services or schedule a call. This makes you accessible to your customers.
After setting up your profile, your account will be verified with Google.
ENCOURAGE REVIEWS TO BUILD YOUR ONLINE PRESENCE
Encourage your customers to leave reviews on your Google My Business listing. Positive reviews can help improve your ranking in Google search results and make it easier for potential customers to find you. The more reviews you can get, the more Google can trust your business, and it is a FREE way to get traffic to your website.
According to a study by BrightLocal, 88% of consumers trust online reviews as much as personal recommendations. Additionally, 72% of consumers say that positive reviews make them trust a local business more. By actively managing your online reputation and responding to reviews, you can enhance your credibility and build trust with potential customers.
Send some emails to your past clients, asking them to leave a review on Google. Include the review URL that Google gives you for your business. If clients have written testimonials in the past, email them their testimonial and link, asking them to leave the review on your Google Business Profile.
It’s such a simple and easy way to help your online visibility.
POST REGULARLY TO HELP YOU GET NOTICED ONLINE
Posting updates and offers on your Google Business Profile can help keep your listing fresh and up-to-date. You can post about events, promotions, or anything else that might be relevant to your business.
MONITOR YOUR LISTING
Make sure to monitor your Google Business Profile listing regularly. This will allow you to respond to reviews and address any issues that may arise. You can also use insights to track how many people are viewing and interacting with your listing.
Having a Google Business Profile is essential for getting found online. By following these tips and optimising your profile, you can improve your online presence, get noticed online, attract more customers and grow your business.
Setting up your Google Business Profile is easy and free. If you’re a small business owner looking to enhance your online visibility and get noticed by potential customers, chat with me to set up your Google Business Profile today!
In the next article, I’ll discuss how to get testimonials from your clients that sell your services for you.