Wordpress vs Squarespace for small business owners with laptop on desk featuring a website

WordPress vs. Squarespace: Which One is Better for Small Business Owners?

As a small business owner, having a professional website is one of the most important tools for attracting leads and building your brand. But with so many website builders available, it’s challenging to know which platform to choose. In this blog post, we will compare two popular website builders, WordPress vs. Squarespace, to help you decide which one is best for your small business website.

What is WordPress?

WordPress is a popular content management system (CMS) that allows small business owners to easily create and manage their own website. It offers a wide range of customisable themes and plugins, allowing businesses to create a website that fits their unique needs. WordPress also offers powerful SEO tools to help businesses improve their website’s visibility and ranking on search engines. In addition, WordPress is user-friendly and flexible, making it a great choice for businesses looking to scale their website as they grow.

What is Squarespace?

Squarespace is a website builder platform that offers templates, drag-and-drop design tools, and hosting services to help small businesses create and manage their online presence. With its user-friendly interface, customisable templates, and mobile-responsive designs, Squarespace allows small business owners to easily create professional-looking websites without requiring extensive technical skills. Squarespace is best for new businesses starting out and needing a simple, easy to use website.

Pros and Cons of WordPress vs. Squarespace

Customisation:

When it comes to customisation, WordPress is the clear winner. WordPress is the most popular content management system in the world, with over thousands of plugins. This makes it highly customisable, allowing you to create a unique website that reflects your brand. In contrast, Squarespace only offers 100+ templates, limiting customisation options. However, with custom code, Squarespace can be customised into amazing websites! Winner: WordPress

Ease of Use:

While WordPress may be more customisable, Squarespace is known for its ease of use. According to a survey, 48% of respondents found Squarespace easier to use than WordPress. Squarespace’s drag-and-drop interface and built-in design tools make it easy for non-technical users to build a website. With so many videos and blogs out there, there are plenty of resources available to help you with either your WordPress or Squarespace website. Winner: Squarespace

SEO:

If you want your website to rank well in search engines, then WordPress is the better choice. WordPress’s open-source nature allows for more SEO customisation, including the ability to install SEO plugins such as Yoast and edit meta tags.

Squarespace can be a good option for small businesses with basic SEO needs, but larger businesses with more complex SEO requirements may benefit from using WordPress. Squarespace’s SEO options are more limited; however, you can add meta titles and descriptions, edit URLs, and add alt text to images to help with your website rankings.

Winner: WordPress

Tracking Web traffic and Analytics:

To keep track and analyse the website’s performance, WordPress offers multiple analytics options. However, to access these features within the dashboard, plugins must be installed, and sometimes payment is required to unlock all the functionalities. Squarespace offers powerful analytics tools that allow users to track website traffic, visitor behavior, and other important metrics, giving businesses valuable insights into their online presence right in the platform. Winner: Tied; however, I enjoy Squarespace’s simplicity with built-in interface for analytics.

E-commerce:

If you plan to sell products on your website, then WordPress is the most popular platform for e-commerce. WooCommerce powers more than 30% of all online stores, offering advanced features and customisation options, making it suitable for large and complex online stores. Squarespace’s e-commerce options are more limited, making it better suited for smaller stores. Winner: Squarespace for ease of us

Security:

When it comes to security, both WordPress and Squarespace have their pros and cons. According to a report by Sucuri, WordPress accounted for 90% of hacked CMS sites in 2018. However, most WordPress vulnerabilities arise from outdated plugins or themes, which is why it is best to have a web developer managing your website. Squarespace’s closed system provides added security, and so far, Squarespace has had no security or data breaches. Winner: Squarespace

Cost:

Finally, the cost of building a website is an important consideration for small businesses. According to a study by WPBeginner, the cost of building a website with Squarespace ranges from $144 to $312 per year, including hosting and access to all its features. WordPress is free to use, but you need to pay for hosting, themes, and plugins. The cost of building a WordPress website can range from $35 to $500 per year, depending on the hosting provider and the plugins and themes you use. Winner: WordPress

Overall, WordPress is an excellent choice for small businesses looking to build a professional website that is easy to manage, customisable, and scalable. With its wide range of features and benefits, it is a powerful tool for small businesses looking to establish a strong online presence. However, sometimes you will need to hire someone to make updates and make sure your website is running.

In summary, both WordPress and Squarespace have their strengths and weaknesses, and the choice between them depends on the specific needs and pain points of a small business. WordPress offers greater flexibility and customisation options, making it ideal for larger and more complex websites. Squarespace is user-friendly and better suited for smaller websites that require a simple and straightforward design. Ultimately, it’s essential to choose the right platform for your business to ensure your website meets your needs and helps drive traffic and leads.

If you need help building your website, Whiskey & Tea offers website design and development services using both Squarespace and WordPress. Contact Whiskey & Tea Creative today to learn more about how we can help you create a professional-looking website that will attract customers and grow your business.

Book a free consultation with me, and I’ll answer your questions and provide expert advice. Then sit back, relax, and savour that nice glass of whiskey or happy hour special, knowing that your website is in capable hands.