Grest testimonials serve as social proof for customers

5 Questions to Ask Your Happy Clients to Get Great Testimonials

Are you looking for ways to attract new customers and grow your business? One powerful tool that you may be overlooking is the importance of getting great testimonials from your clients.

Great testimonials can help you grow your business

Serve as social proof

Testimonials are a form of social proof that can demonstrate the value and effectiveness of your products and services. When potential customers see positive feedback from satisfied clients, they are more likely to trust your brand and make a purchase. In fact, studies have shown that customer reviews and ratings are the most influential factors in a consumer’s decision-making process. 94% of online customers read reviews before making any purchasing decisions – Fan & Fuel

Establish your expertise in your industry

But testimonials can do more than just provide social proof. They can also help establish your credibility and expertise in your industry. When your clients speak highly of your skills and knowledge, it reinforces your reputation as a trusted and reliable provider. This can be especially important in industries where trust and expertise are highly valued, such as building and design.

Elevates your business above your competition

In addition to establishing credibility, testimonials can also help differentiate you from your competitors. If your clients are raving about your unique benefits they have experienced by working with you, it sets you apart from others in your field. This can be especially important in crowded markets where consumers have many options to choose from.

But perhaps one of the most valuable aspects of testimonials is the feedback they provide. Testimonials can offer valuable insights into what you are doing well and where you need to improve. This can help you continue to grow and refine your offerings to better meet the needs of your clients.

What information should you ask your client for an amazing testimonial? When crafting a testimonial, it’s important to ensure that it provides enough detail to be effective.

Here are the 5 questions a great testimonial should answer:

1. What problem did the customer have before using the product or service?

This question helps to establish the pain point that the customer was experiencing before they found your business. By identifying the problem, you can show potential customers that you understand their needs and can provide a solution.

2. How did the product or service solve the problem?

The testimonial should clearly explain how the product or service solved the customer’s problem. This helps potential customers to understand how your business can help them as well.

3. What specific features of the product or service did the customer like?

Highlighting specific features of the product or service that the customer liked helps to provide more detail and specificity. This can help potential customers to understand what sets your business apart from your competitors.

4. What are the results or outcomes of using the product or service?

The testimonial should provide specific results or outcomes that the customer experienced as a result of using the product or service. This can help potential customers to visualise the benefits of using your business.

5. Would the customer recommend the product or service to others?

The testimonial should make it clear whether the customer would recommend the product or service to others. This helps to establish the credibility of the testimonial and can help to convince potential customers to give your business a try.

Here is an example of a great review that highlights the transformation Indie Window Cleaners achieved with their new website: 


Collecting great reviews from clients that showcases their transformation Example of collecting a great review that showcases a positive transformation

So, how can you collect great testimonials from your clients? 

Ask for them!

Don’t be afraid to ask your clients for feedback. Send them a follow-up email after they have used your products or services, or ask them to complete a survey. Make it clear that their feedback is important to you and that you would appreciate their honest opinions.

Make it easy

Provide a simple and straightforward process for leaving a testimonial such as emailing a link to your Google Business Profile or Facebook Business Page. Give them a summary of what you would like to see from their feedback in the testimonial.

Use them strategically

Once you have collected testimonials, use them strategically in your marketing materials. Highlight them on your website, include them in your email campaigns, or use them in social media posts.

Overall, great testimonials from your clients can be a powerful marketing tool that can help you attract new customers, build trust, and grow your business. However, it’s important to note that not all testimonials are created equal. To get the most out of your testimonials, it’s important to collect them strategically and use them effectively. So, start collecting feedback today and see how it can make a difference for your brand!

Book a free consultation with me, and I’ll answer your questions and provide expert advice. Then sit back, relax, and savour that nice glass of whiskey or happy hour special, knowing that your website is in capable hands.